Meet Cynthia Watke, Brand Strategy Consultant.
As the founder of Prism Place Studio
and its chief brand strategy consultant,
I have created a methodology
we call the
Authentic Brand Foundation.
I help leaders of design/build construction firms
in the Southeast build strong brands that win projects
and stand the test of time.
Over the years, I’ve seen one truth hold across every context:
when you build from an authentic foundation, results last.
Strategic Planning, Brand Marketing, & Human/AI Automation
A Builder’s Approach
to Branding
My path started in cross-cultural mission work at age 22, later expanding into agency leadership, organizational transformation, and creative strategy. Whether I was helping a community build sustainable institutions or guiding a contractor to clarify their market position, the process was the same:
- Uncover what’s already there — your core strengths and values
- Lay the foundation — a brand strategy built on truth, not trends
- Build upward with intention — a clear, strategic identity that supports growth
I don’t patch together surface-level fixes or chase the latest marketing fads. Instead, I help you establish a brand that’s as durable as the projects you build. And together, we craft strong, powerful marketing messages.
Build on what’s real, and everything stands stronger.. .the authentic brand strategy way
Your message carries weight because it’s built on your lived experience.
In addition, your place in the market holds firm because it’s anchored in what no one else can replicate.
Learn more about our Foundational Discovery Trilogy
And your marketing stops draining you—it becomes a tool that consistently attracts the right projects and partners.
Why Foundations Matter
Most branding advice says: “study your competitors and find the gap.” The problem? That leads to brands with polished surfaces but hollow centers. Equally important, they don’t hold up over time, and they trap firms in price wars.
With my Authentic Brand Foundation methodology, you get something different:
- A brand anchored in truth that clients can trust
- A message that resonates because it reflects how you really work
- A market position that stands firm because it’s built on bedrock, not borrowed ideas
When your brand is built this way, marketing is powerful. It becomes a tool that works as hard as you do — attracting the right clients and reinforcing your reputation.
DISCOVER YOUR
BRAND FOUNDATION
Strong buildings start with solid foundations. So do strong brands.
If you’re ready to clarify your identity, sharpen your positioning, and present your firm with confidence —
let’s build together.
Ready to explore authentic brand strategy?