Are You Ready to Begin?
Authentic Brand Foundation:
Discover the Strategic Advantage
Hidden in Your Story with our Brand Blueprint Framework
Your lived experience holds the authentic brand foundation your competitors can’t touch.
Equally important, our Brand Blueprint Framework transforms genuine calling into strategic market positioning.
Brand Blueprint Framework
Our Authentic Brand Foundation Methodology
At Prism Place Studio, we believe strong brands are built just like strong structures — on a solid foundation.
Our Brand Blueprint Framework is a three-phase process that uncovers your firm’s strengths, values, and experience, then transforms them into a brand strategy that helps you win more of the right projects.
Most branding agencies start with surface-level design or competitor comparisons. We start with you.
This process helps construction firms:
- Stop competing on price by showing what makes you different
- Clarify your message so clients and partners understand your value instantly
- Position your business for growth with a brand that’s built to last
Think of it as blueprints for your brand: we excavate what’s true, pour the foundation, and build upward with a clear strategy that supports premium pricing and stronger client relationships
The Brand Blueprint Framework Package: $5,500-$8,000 | Timeline: 6-8 weeks
Strong buildings start with strong foundations — and so do strong brands. Our Brand Blueprint Framework is a three-step process where we work together to uncover what makes your firm unique, clarify the principles that guide your work, and turn that foundation into a clear, confident market position. It’s a collaborative approach that helps you stop competing on price and start competing on value.
★★★★★
While we’re just beginning to share this work with the world, here’s how the experience might feel…
“The discovery process was unlike anything I’ve done before. It wasn’t about gimmicks or trends—it was about finding the truth of my work and bringing it forward. The clarity I gained has energized my business and helped me connect with the right clients in a way that feels authentic.”
Abigail Walker
Transformation Design/Build
FRAMEWORK COMPONENT 1:
Authentic Strengths Discovery
First Step of our Brand Blueprint Framework
Find the advantages your competitors can’t copy. Together, we surface the strengths clients already trust you for and make them the footing for everything we build next. An AI-Enhanced discovery process.
$2,000-$3,500 Standalone | Perfect Foundation for Everything Else
Core Question: “What are the strengths your business already carries that competitors can’t copy?”
Most firms underestimate what makes them truly valuable. The skills and qualities that come naturally often go unnoticed — but they’re the very things that set you apart. Our Strengths Discovery Process is a guided conversation that uncovers these hidden advantages and turns them into a clear, strategic foundation.
This process brings to light the patterns, abilities, and qualities that clients already recognize in you, but that you may not have clearly named. Once uncovered, these strengths become the footing for everything else we build — your positioning, your message, and the way you show up in the market.
What You Will Receive:
Strengths Discovery Report
A written summary of your firm’s natural strengths and patterns, based on our guided session. This becomes your record of the advantages you’ve always carried but may not have put into words.
Authentic Identity Profile
A clear picture of your firm’s core identity and how it shows up in your work, client relationships, and reputation. This profile gives you language to describe your strengths in ways that resonate with clients.
Strengths-to-Business Integration Guide
A practical roadmap showing how your natural strengths translate into real opportunities — from refining your services to sharpening your positioning in the market.
Strategic Alignment Framework
A bridge between discovery and strategy: how your authentic strengths point toward market positioning that’s true to you and competitive in your industry.
We record and synthesize your AI session (with your OK), then our strategy team turns it into clear, actionable deliverables.
We enhance our process with Human/AI collaboration… “HITL – Human in the loop””
Why This Matters
By the end of this phase, you’ll walk away not only with a set of written deliverables but with greater clarity and confidence about your firm’s value. You’ll see what makes you unique, not as “ordinary,” but as the foundation for everything you build moving forward.
Perfect if you’re:
- Struggling to explain what makes you different from competitors
- Ready to stop competing on price and start competing on value
- Looking for clarity about the strengths you can build on for growth
- Wanting to lay a strong brand foundation before diving into marketing or expansion
>>With your strengths on paper, we’ll set the
non-negotiables that guide every bid and build.<<
Let’s move on to the second step of our Brand Blueprint Framework.
FRAMEWORK COMPONENT 2:
First Principles Discovery
Second Step of our Brand Blueprint Framework
Set the non-negotiables that steer your business. We strip out borrowed rules and define the bedrock truths that shape how you price, deliver, and grow. An AI-Enhanced discovery process.
$2,000-$3,500 Standalone | Strategic Thinking Development
Core Question: “What are the non-negotiables that guide how you do business?”
Too often, firms operate on borrowed rules — what competitors do, what the industry says “works,” or what they’ve been told is “impossible.” But when you strip those layers back, what are the bedrock truths that actually define your business?
Our First Principles Discovery Process is about asking better questions — the kind that cut through assumptions and reveal the fundamentals you can build on. From there, your own values and principles become the framework for everything: how you serve clients, design services, set prices, and move in the market.
Instead of copying what others are doing, you’ll rebuild from the ground up, guided by your own truths. This is where clarity turns into strategic confidence, and where authenticity becomes your competitive edge.
What You Will Receive:
First Principles Report
A clear, written record of the assumptions you’ve carried about your business — and which ones truly belong to you. This report shows the difference between inherited rules and authentic truths.
Fundamental Truths Map
Documentation of your own principles and approaches to serving clients, setting prices, marketing, and running your business. This becomes your personal compass for decision-making.
Differentiation Framework
A guide to the natural advantages that come from building on your truths instead of borrowed strategies. This framework highlights where your authenticity sets you apart in the market.
Alignment Roadmap
A practical set of next steps to bring your operations, messaging, and offers into alignment with your First Principles foundation.
We record and synthesize your AI session (with your OK), then our strategy team turns it into clear, actionable deliverables.
We enhance our process with Human/AI collaboration… “HITL – Human in the loop”
Why This Matters
When you stop copying industry “best practices” and start building from your own truths, you unlock clarity and courage. You’ll see new ways to serve, new ways to position yourself, and new ways to grow that feel both authentic and strategically sound.
Perfect if you’re:
- Feeling boxed in by industry “shoulds” and inherited business rules.
- Ready to design your business from the ground up, guided by your own truths.
- Wanting strategic thinking that matches your authentic values.
- Seeking differentiation based on what is genuine rather than manufactured.
>>With your principles defined, we’ll turn this
foundation into clear positioning
clients understand at a glance.<<
Let’s move on to the third step of our Brand Blueprint Framework.
FRAMEWORK COMPONENT 3:
Authentic Brand Discovery
Third Step of our Brand Blueprint Framework
Turn your foundation into a position that wins work. We translate your strengths and principles into simple, confident messaging and market position—with help from our AI Brand Concierge.
$2,500-$3,500 Standalone | Strategic Positioning Integration
Core Question: “How does your foundation translate into a market position that wins projects?”
What this phase is
This step is a 20–30 minute, guided conversation with our AI Brand Concierge—a friendly, seasoned strategist chatbot that interviews you like a pro. It keeps the discussion natural and judgment-free, adapts to your style, and asks smart follow-ups so we capture real stories from the field (not buzzwords).
“I’m curious—can you walk me through a recent project where your approach clearly beat a competitor?”
“That’s compelling. What changed for the client after your team finished the job?”
We use this session to pull your foundation through to the surface—so your value is obvious to clients, proposals read cleaner, and your team speaks with one voice.
How the conversation flows (6 quick sections)
- Brand Foundation — Why you exist, who you help, how your values show up onsite and in meetings.
- Target Audience — The clients you love working with, their pain points, and what “success” looks like to them.
- Differentiation — Why you’re chosen over competitors; proof points and before/after stories.
- Voice & Messaging — The way you naturally talk; 3 core messages; common objections and how you address them.
- Visual Identity — First impressions you want to create; logo, colors, and imagery that fit your brand.
- Future & Implementation — 3–5 year vision, near-term priorities, and what should stay rock-steady as you grow.
Throughout, the Concierge keeps it upbeat, concise, and practical—no jargon, no lectures—and summarizes key insights as you go.
What You Will Receive:
Strategic Positioning Report
Connects your firm’s strengths and first principles into clear points of differentiation and competitive advantage.
Ideal Client Profile
A plain-English portrait of the clients who best fit your approach—based on needs, values, and buying triggers (not just demographics).
Messaging Framework
Ready-to-use language: core messages, proof points, tone, and story cues you can drop into proposals, website, and LinkedIn.
Market Positioning Roadmap
Practical guidance on where and how to express your position—so it’s true to you and compelling in your market.
We record and synthesize your AI session (with your OK), then our strategy team turns it into clear, actionable deliverables.
We enhance our process with Human/AI collaboration… “HITL – Human in the loop”
Why This Matters
Many firms struggle to balance being authentic with being marketable. This process shows they’re not in conflict. By translating your real strengths into clear market positioning, you get messaging that feels genuine to you and magnetic to the clients you most want to serve.
Fast & focused: 20–30 minutes; gets to the point.
Story-driven: Pulls real examples from jobsites, RFP wins, and client feedback.
Adapts to you: Professional if you’re formal; casual if you’re conversational.
Zero fluff: Straight talk that turns into tools your team can use immediately.
Perfect if you’re:
- Confident in your firm’s foundation and ready to show it to the world
- Struggling to explain your value in a way clients immediately understand
- Ready to create clear, compelling messaging that attracts the right projects
- Wanting a brand position that is true to your firm and competitive in the market
What’s included in the Complete Package?
A UNIFIED FOUNDATION BLUEPRINT
How does it all work together to create your strategic advantage?
The Complete Foundation Package combines all three phases of the Brand Blueprint Framework into one cohesive strategy. This master synthesis shows how your firm’s strengths, principles, and positioning align to create a brand foundation that is both authentic and competitive.
Ready to begin your foundational discovery process?
Complete Foundation Package: $5,500-$8,000 | Timeline: 6-8 weeks
Integration Analysis Report
Connects your strengths, guiding principles, and market positioning into a unified framework for growth.
Unified Brand Identity Framework
A clear picture of how all elements work together to form a brand foundation that’s strong, consistent, and uniquely yours.
Implementation Roadmap with Priorities
Practical guidance for putting your brand foundation to work across business development, marketing, and client engagement.
Brand Voice & Communication Guidelines
Consistent, professional messaging you can use across proposals, websites, presentations, and client interactions.
Market Positioning Strategy
Tailored positioning that highlights your competitive advantage and supports premium pricing.
Foundation-to-Action Plan
A step-by-step guide to connect your brand strategy directly to everyday operations and long-term growth.
When all three phases come together, you don’t just get insights — you get a working blueprint for how to present your firm, compete in the market, and grow with confidence.
Learn more about authentic brand strategy
We plan together, build together, and celebrate the results together.
Stop competing on price. Start competing on what makes you unique.
We help design/build firms in GA/NC/SC turn real strengths into clear positioning and clean messaging—so proposals land, clients choose faster, and your team speaks with one voice.
✓ Choose your starting point
[Brand Blueprint Framework – $5,500+]
[Individual Assessment – $1,500+]
[Implementation Only – $2,500+]
Schedule a discovery call to explore which methodology best serves your transformation goals.