Where Authentic Stories
Become Strategic Advantage
Transform your passionate expertise into premium brand positioning
through Authentic Brand Archaeology -
The systematic process that excavates your real story
and positions it for market success.
Stop competing on price. Stop struggling to explain what makes you different. Our Foundational Discovery Trilogy excavates the authentic gifts and calling you already possess, then transforms them into strategic market positioning that commands premium pricing.
"Trusted by visionary entrepreneurs who refuse to choose
between authenticity and strategic success"
Discover our authentic hybrid Human/AI process
Your Soul’s Gifts Are Your Greatest Untapped Business Asset
Most entrepreneurs have it backwards. They try to manufacture brand stories that sound "marketable" instead of excavating the authentic calling and gifts they already possess.
The result? Generic messaging that sounds like everyone else. Competing on price instead of unique value. Struggling to explain what makes you genuinely different. Marketing that feels inauthentic and drains your energy.
What if there was a systematic way to build from your authentic foundation?
Introducing the Foundational
Discovery Trilogy
The systematic methodology for excavating soul gifts and transforming them into a strategic advantage
Unlike traditional branding that starts with market research, we start with your soul's authentic calling. Through our proprietary, hybrid AI/Human three-phase discovery process, we excavate your natural gifts, question inherited business beliefs, and then build a strategic positioning that's uniquely yours.
Phase 1: Soul Giftedness Archaeology reveals your authentic archetypal essence and irreplaceable human medicine.
Phase 2: First Principles Archaeology helps you question everything you've been told about how your industry "should" work and build from your own fundamental truths.
Phase 3: AI Brand & Market Archaeology translates your authentic foundation into compelling market positioning through natural conversation.
How Authentic Brand Archaeology Works
The Foundational
Discovery Trilogy
• AI Soul Giftedness
Archaeology
— systematically uncovers your natural gifts and calling through guided conversation that reveals your authentic archetypal essence
• AI First Principles
Foundations Archaeology
— questions inherited business limitations and builds your brand foundation from your fundamental truths rather than borrowed strategies
• AI Brand & Market
Archaeology
— extracts your brand story and strategic positioning through natural conversation using our proprietary methodology
AI/Human Integrated Foundation Blueprint
— combines all insights into a cohesive brand foundation that shows how your soul gifts, fundamental truths, and market positioning align to create strategic advantage
And the Result?
Authentic brand positioning that feels genuinely "you" while commanding premium market success.
Perfect for the Visionary Entrepreneur
Who Wants
Both Authenticity AND Success
Passionate Experts ready to stop competing on price.
Established Professionals wanting premium positioning that honors their calling.
Mission-Driven Entrepreneurs seeking authentic differentiation that serves their deeper purpose.
Creative Visionaries building meaningful businesses that express their soul's medicine.
Service Providers who want to escape commoditization through authentic strategic positioning.
Displaced Techies looking for new visions of the entrepreneurial life.
"This process helped me articulate what rolls around in my head and heart. I'm at a 10/10 excitement level about clarifying my five+ year heart-business’ brand identity! I may no longer be breeding poodles, but my brand lives on in the lives of Prism Place Poodles puppies and their families.”
- Cynthia W., Prism Place Poodles
From Soul Clarity to Strategic Success
Our complete methodology serves every stage of authentic transformation
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Foundational Discovery Trilogy
$4,500 - $7,000
Complete foundation work through Soul Giftedness Archaeology, First Principles Assessment, and AI Brand Discovery, integrated into unified strategic positioning.
Perfect for: Entrepreneurs ready for deep foundation work that creates unshakeable positioning -
Individual Assessments
$1,500 - $3,500
Choose Soul Giftedness Archaeology, First Principles Foundation, or AI Brand Discovery as standalone deep-dive work.
Perfect for: Focused exploration of specific foundation elements -
Premier Implementation Packages
$2,500 - $7,500
Transform your authentic foundation into professional brand materials, websites, campaigns, and content systems.
Perfect for: Turning foundation clarity into market-ready business assets
Transformation in Action
From "Poodle Breeder" to "Healing Connection Specialist"
The Challenge: Cynthia had an authentic passion for creating therapeutic relationships between poodles and families, but struggled with a strategic positioning that differentiated her from other breeders.
The Process: Through our Foundational Discovery Trilogy, we excavated her soul's calling to create healing connections, questioned industry assumptions about "breeding," and built strategic positioning around her authentic gifts.
The Result: Complete brand transformation positioning her as a "healing connection specialist" who creates therapeutic relationships between perfectly matched poodles and families, commanding premium pricing through authentic differentiation.
A Spirit of Excellence
Meet Your Brand Archaeologist
"I've spent a lifetime helping people discover and live their authentic purpose. The Authentic Brand Archaeology System and our Foundational Discovery Trilogy are the culmination of 50+ years of transformation work."
(Moire, also known as Cynthia Watke)
Moire McMeekin brings 50+ years of transformation expertise to authentic brand development. International missionary and institutional builder. Creative agency founder who scaled to 15 employees and $500K revenue. Organizational turnaround specialist who rescued struggling institutions. Master storyteller across multiple media. AI methodology pioneer creating authentic discovery processes.
THE AUTHENTIC ADVANTAGE
THE AUTHENTIC ADVANTAGE
Why Foundational Discovery Creates Unshakeable Success
Traditional branding starts with market research and competitor analysis, then tries to find a "gap" where you might fit. This often results in messaging that sounds professional but feels empty.
Authentic Brand Archaeology starts with your genuine calling and natural gifts, then builds strategic positioning that's uniquely yours. This creates brands that feel authentic to you and compelling to your ideal clients.
When you complete Foundational Discovery first, your brand story emerges from authentic foundation rather than manufactured positioning. Your messaging resonates deeply because it's built on fundamental truths. Your positioning becomes unshakeable because it's based on your irreplaceable gifts.
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The Foundational Discovery Trilogy provides a complete transformation starting with your soul's authentic calling and building to strategic market positioning.
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Focus on Soul Giftedness Archaeology, First Principles Foundation, or AI Brand Discovery as standalone exploration.
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Transform your foundation clarity into professional brand materials, websites, campaigns, and content systems.
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Book a complimentary clarity call to explore which approach best serves your authentic transformation goals.
