Authentic Brand Strategy:
Transform your natural strengths, values, and guiding truths
into a foundation that sets
your business apart.
We help Design /Build construction firms in the Southeast transform their brand identity & marketing focus, and win more projects.
🔧 Branding Built on Solid Ground
Most branding starts with market trends and competitor research.
Ours starts with your foundation.
We dig into what already makes your business strong—then build a brand that reflects it.
We uncover:
- 🏗️ Your team’s core strengths – what clients already trust you for
- 📐 Your guiding principles – how you approach projects and people
- 🚧 Your unique positioning – what sets you apart from the next firm
We don’t believe in trendy templates or surface-level strategies.
We build brands that are true to who you are—and built to last.
We help Design/Build Construction Firms in the Southeast transform their Brand Identity & Marketing Focus… and Win more Projects.
The Only Brand Strategy That Starts with
Your Foundation
The Authentic Foundation Discovery Trilogy
We take the time to get to know your business, your process, and your goals—then build a brand identity & marketing focus that are true to your strengths and clear to your clients.
CYnthia Watke
How can you express who you genuinely are in your business?
Most entrepreneurs build their brands on borrowed strategies that feel empty and require convincing. But when you excavate your authentic foundation first, your brand becomes magnetically compelling because it expresses who you and your company genuinely are.
What are the questions that must be answered?
Every authentic business needs to answer three core questions:
- What strengths and values make you effective as a leader? And what are the strengths and values of your leadership team?
- What fundamental truths guide the way you do business?
- How do you turn those strengths and truths into a market advantage?
Why this approach works
Your brand shouldn’t feel like a logo someone guessed at. It should reflect the quality of your work and the values your team stands on.
Authentic Strengths Discovery |
$2,000 – $3,500
What strengths and values make you effective as a leader?
We uncover the natural traits you’ve relied on for years — the ones that give clients and employees confidence to trust you.
First Principles Discovery |
$2,000 – $3,500
What fundamental truths guide the way you do business?
We examine the assumptions you’ve inherited about your industry and separate what’s real from what’s “just the way it’s always been done.”
Authentic Brand Discovery |
$2,500 – $3,500
How do you turn those strengths and truths into a market advantage?
We help you create messaging, positioning, and strategy that honor your foundation while resonating with ideal clients.
Complete Foundation Discovery Package: $5,500 – $8,000 | Timeline: 6-8 weeks
Together, these create your Unified Foundation Blueprint — a brand that is authentic, coherent, and built to last.
Traditional vs. Authentic
Traditional Branding:
- Starts with competitors and market “gaps.”
- Creates messaging that sounds polished but feels empty.
- Requires constant convincing and explanation.
Authentic Brand Discovery:
- Uncovers your genuine foundations first.
- Builds on strengths and principles you already carry.
- Creates positioning that’s unshakable because it’s genuinely yours.
Your Authentic Foundation
is Waiting to be Discovered
Start with a Complete Foundation
The Authentic Foundations Discovery Trilogy offers a comprehensive transformation, beginning with your authentic strengths, values, and thinking, and then progressing to clear market positioning.
Choose Individual Assessment
Focus on one area – strengths, & values, principles, or positioning – to begin your excavation journey.
Add a Premier Implementation
Transform your foundation clarity into professional brand materials, websites, campaigns, and content systems. Custom solutions available.
Not Sure Where to Start?
Book a complimentary discovery call today. We’ll help you decide where to start..
An authentic brand isn’t just a
nice-to-have quality.
Indeed, it’s your most defensible
strategic advantage.
Our Mission
“We systematically excavate the authentic strengths, values, and principles within each business
and transform them into a strategic market advantage.”
Our purpose is to create a world
where businesses are built on
an authentic foundation rather than manufactured positioning.
Learn more about our foundational discovery process
